Money can't move a score

Current state

FutureReady currently carries no affiliate links and no sponsored placements. The product examples on capability pages are listed because they represent the state of the art, not because anyone paid for them.

The rules we're committing to

• Scores are never for sale. Readiness scores and dimension scores are set editorially and cannot be influenced commercially.
• Sponsored means labelled. Any paid placement carries a visible “Sponsored” tag on the item itself, not a footnote.
• Affiliate links are marked. Where we earn a commission, the link is tagged and uses rel="nofollow sponsored".
• No pay-to-appear. Being listed as an example product is an editorial decision, always.

Why this page exists early

An index only works if you trust it. Publishing the commercial rules before there is any commercial pressure makes them harder to quietly abandon later. If you spot something that looks like an unlabelled placement, tell us via the feedback control on any capability page.

More on our approach in the methodology and about pages.